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Social media 101 - 10 things about todays internet · 23.08.16 by colin newell

Get back to the basics - of the internet

25 years ago the World wide web was born. In the beginning it all seemed simple enough: Web pages were 100% information. Eventually they would include photos and multi-media. At that point the entire resource became limitless as a medium for knowledge deployment, information sharing and instant global communications.

I am fortunate enough to have been born before the internet. To have lived at a time where I did not have instant access to everything, I think, was something of a developmental benefit. It was a valuable experience. Like growing up without electricity or television… not that I was one of those people! It gives one perspective.

At this 25th anniversary juncture, I have some thoughts and questions about where we are at right now – and yes, it is going to come across as “you kids get off of my lawn…” Here are 10 thoughts:

10.) When did content on the internet become all about search engine ratings? Everywhere you look, you see rubbish, junk content and click bait. This article, for a refreshing change, is 100% information. There is nothing for you to click on, no sensational content, no mass reloads of pages to see one simple article. You are not forced to load 10 pages of ads to see a 300 word article. It respects you and does not treat you like a fool. This is actually the top thing that gets me fuming. Because I am fuming, I put it at the top of the list!

9.) When did the internet (our greatest knowledge resource) become so dumbed down and assume we are all stupid? We are not stupid. The average person functioning on this planet is quite smart. You have to be to survive. So why does the “internet media” feel that we are all idiots?

8.) Where there is potential for so much more we see endless quantities of junk or rubbish content, scandal sheet articles, click bait and pointless advertising shills that pose as meaningful consumer reviews. It’s everywhere. This article has no hidden agenda. There are no surprises. No insults.

7.) Whither integrity? I may not believe in the same things that you do, but I have stood for some things all the years I have been online and have not really changed my perspective that much.
Websites that try and pass off rubbish for pure profit – or legitimate media sites that include rubbish content (like our local Times-Colonist newspaper) leave me feeling kind of cold.
In their favour I imagine that the life of newspapers is a pretty tight one right now and maybe their very survival depends on this strategy.

6.) Too much information. Yea, I use Facebook and Twitter. When did the curtain of a reasonable expectation of privacy fall away with everyone (quoting a dear Hawaiian friend…) “Drop their panties for the camera…” Is it because we all want to share every moment of our lives and all our desires OR have we been conditioned to do so. I think it is the combination of the two.

5.) Is this a lost opportunity. I think every day we are given the chance to make a small contribution to the greater good of the Planet. The power of the internet and access to information could help us do this. But we waste our time running around after junk content, passing off jokes and gags as a meaningful use of our time and chasing phantoms in the street as a game (Pokemon…) Yup, full on old man rant now!

4.) I’ve still got hope. Actually, I think during a crisis situation the net becomes an awesome tool for coming to the rescue and marshalling a response really fast. Examples include the devastating Earthquakes in S.E. Asia (Indonesia, Thailand), Japan and Haiti. There is no question that people can pull together when they need to. And who knows, maybe the greatest global challenge is still ahead of us.

3.) Why all the eggs in one basket? I worry about the centralization of media and information on the internet and the abandonment or neglect of traditional forms of media, like newspaper, TV and radio. When you think about it, for the consumer, radio is one of the most economical mediums to reach a very large audience at little cost to the end consumer. TV used to be like that in the day we had TV antennas. Truth is, you can still put up a TV antenna and pick up a lot of good stuff – even HD. Most people don’t know this. For most of us, our cable bill (often bundled with internet) is often the priciest of utilities that we have little or nothing to show for our expenditure at the end of the month… apart from wasted time maybe.

2.) Spam is still king. It takes many forms but by and large, unwelcome e-mail is still the bane of the internet that has been with us every day the internet has existed. If anything, our laws and tools against spam may actually be improving. Ironically perhaps, we have grown to trust online commerce for its robust nature, selection and time-saving capabilities and it might just be that we don’t even need spam anymore – of that it might be completely ineffective anyway.

1.) There is hope. I just told you a bunch of different things. Perhaps they may have been laid out in a haphazard manner without the best grammar or punctuation. What I have tried to do is challenge my readers on some level, getting them to stop and think for a few minutes. This content is simply that. Content. No more. No less. So on this 25th anniversary of the world wide web, I offer you this. A single page of words with no music, no photos, no links, no promoted content, no rubbish or bullshit.

Take this knowledge freely. And in your internet travels, keep a watch out for the truth and integrity – two things often in short supply.


Colin Newell is a Victoria area resident, writer, technical analyst and a bunch of other things who has been writing on the internet for an awful long time.


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