CoffeeCrew Blog

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We interview Joey Kramer of Rockin Roasting Coffee · 16 December 2014 by colin newell

Bonus audio interview |

Joey Kramer and his new cafe!

We spoke with Joey Kramer of Rockin Roasting Coffee from Austin, Texas. This is our second conversation with the man who has taken his steady rhythm with the band Aerosmith to the world of specialty coffee. You can read that interview over here

A man of virtually limitless energy, Joey has been tackling the challenges of building a successful coffee business from the ground up. And as Joey makes it abundantly clear, there are no short cuts to success. It is all about putting in the work. Celebrity or no, Joey and his equally energetic partners, Ron Mann and Frank Cimler have discovered that the road to the top is paved with every imaginable challenge.

I think that Mister Kramer was more astounded than I with the achievements over the space of one year; placement in thousands of grocery stores, a partnership with the trusted food company SYSCO and now a bricks and mortar coffee shop in the works.

A coffee shop alone, as any cafe owner will tell you, is a lot of work in terms of development, placement, branding and just getting great coffee into an appreciative audience.

But for Mister Kramer and his tireless dedication to the cause, an actual cafe is a natural extension of his brand of organic coffee beans. Hard work or not, it is just another milestone in what will obviously be a long career in caffeinating the nation.

Hats off to Joey Kramer, and his line of coffee and his dedicated team of professionals.

Listen to the interview |

Podcast – If you cannot see the audio player above, click here for the mp3 download.


Kick starting a new cup of coffee - on the net · 24 October 2014 by colin newell

Bruvelo Kickstarter Project

Have you ever noticed the dramatic difference between the delicious coffee you get at a fine coffeehouse and the mediocre coffee you often drink at home when you don’t pay attention to all the critical details?

Click on the photo for the big view!

Amazing coffee is the result when fresh roasted beans are brewed to perfection, with keen attention paid to every step – water quality, grinding, measuring, blooming, heating and steeping… and if you have any energy left over, you get to enjoy the fruits of your effort.

Me, I do it all by hand. I measure the water and the beans and I grind the coffee precisely to fit the method that I am using. But what if there was a coffee machine that would force me to think less about the details and let me concentrate on the great taste of my java jolt?

Inspired by the timeless tradition of handcrafted coffee and modeled after the skills of a well-trained barista, Bruvelo was built to be simple, smart, and to do one thing – extremely well.

Whether you want to easily brew an amazing cup of coffee with a push of a button or want complete control over every detail, Bruvelo will allow you to enjoy fine, handcrafted, pour-over coffee in the comfort of your own home.

But wait! There is more! The Bruvelo is WiFi enabled and you can access it from your smart phone – saving and setting all your favorite preferences – so that great cup of mud is ready to greet you at your door.

So says this exciting new kickstarter project that you can check out over here.

Colin Newell is a long time Victoria resident and coffee expert – when he is not out looking for a better coffee experience, he is looking for better coffee for you!


Daylight Mind coffee flies Alaska from Kona Hawaii · 2 September 2014 by colin newell

Daylight Mind Coffee in Alaska Airlines

Starting October 2014, Kona, Hawaii-based Daylight Mind Coffee Company will supply locally sourced, tropically inspired desserts on all Alaska Airlines flights departing from Kona, Hawaii

Kona, Hawaii September 2, 2014 —Island Thyme Gourmet, caterers to Alaska Airlines, introduces a new line of desserts from Daylight Mind Coffee Company, a Kona artisan coffee roaster.

We are thrilled to partner with a local company that creates the quality of desserts we want to serve on Alaska Airlines,” says Clare Bobo, owner of Island Thyme Gourmet based in Hawaii.

Daylight Mind’s locally sourced desserts will tempt Alaska Airlines’ first-class passengers and complement Island Thyme Gourmet’s meals. Desserts include their award-winning Kona Coffee Espresso Opera Cake, a gluten-free, flourless, chocolate sponge cake with coffee buttercream and dark chocolate ganache, and a Sacher cake, made with local Macadamia nuts, chocolate butter cream, raspberry marmalade and ganache.

Fodor’s Travel and The Huffington Post list Daylight Mind Coffee Company as one of America’s 25 Best Coffee Shops. Located on the Kona waterfront, this company includes a farm-to-table restaurant, bakery, coffee roastery, coffee school, event space and a coffee house.

Nowhere else on earth can you find a business that teaches you about growing coffee, trains you to taste that coffee, feeds you a meal that incorporates that same coffee, and then offers you an ocean-side seat to a spectacular sunset while drinking that coffee,” says Shawn Steiman, co-owner of Daylight Mind. Steiman, who has a Ph.D. in coffee science, is the author of The Hawai‘i Coffee Book (Watermark Press, 2008), and co-editor of Coffee: A Comprehensive Guide to the Bean, the Beverage, and the Industry (Rowman & Littlefield, 2013). Daylight Mind Coffee Company’s Founder and CEO, Colin Finn, has extensive expertise in designing and operating coffee houses and restaurants in numerous countries, most recently in Australia.

Alaska Airlines offers the lowest fares from the West Coast to the Hawaiian Islands. The carrier has 30 weekly, peak-season flight to Kona from Anchorage, Alaska, Seattle, Washington, Portland, Oregon; and Oakland and San Jose, California.

And from yours truly: I know: In 8 consecutive years flying to Kona, Hawaii in the Winter time, Alaska has been the number one choice of the team.

About Daylight Mind Coffee Company

Daylight Mind, open from 8 a.m. to 9 p.m. daily, takes its name from the literal translation of the Hawaiian word for enlightenment, na‘auao. By weaving a love of scientific exploration together with a deep respect for the wisdom and depth of its Hawaiian roots, Daylight Mind is the place to learn more about the art of all things coffee.

For information on Daylight Mind Coffee Company, visit us online at or in person at 75-5770 Ali’i Drive, Kailua-Kona, Hawaii


Book Launch - Food Artisans of Vancouver Island & the Gulf Islands · 31 March 2014 by colin newell

Don Genova Book Launch at the Hudson

Andrea and I are going to a book launch at the Victoria Public Market at The Hudson on Thursday, April 24th —
and I thought it would be a great opportunity to coordinate an evening out of sampling food and drink in an open and friendly environment — and throw in a book launch for good measure.

As it happens, CBC Food Matters host and food journalist Don Genova is launching his first book,
Food Artisans of Vancouver Island & the Gulf Islands. This evening event will feature Don talking about his book with
a vast array of special guests — bearing food and drink.

We have attended cooking classes with Don as well as various food history and food security events -
Don is a very well informed food guy – and he is genuinely engaging on one of the subjects we love the most: Food!

Since this is something that most of us can relate to, what better opportunity than to get a few faces from the Victoria together to explore the market and sample some of the fare that will be provided as part of this ticketed event?

In attendance, showcasing their culinary and brewed expertise:

Organic Fair Sodas of Cobble Hill
Dad’s West Coast Awesome Sauces – Hot sauces of Lake Cowichan
Cowichan Pasta – pasta – Shawnigan Lake
Golda’s Pesto, Mill Bay
Tree Island Yogurt – Courtenay
Venturi-Schulze Vinegars and Wines – Cobble Hill
Sea Cider – Cider, Saanich
Merridale Estate Cidery – ciders and spirits (and anything else they make there) – Cobble Hill
The Creamery at Cheese Pointe Farm – cheeses – Cowichan Bay
David Mincey and his wife Paige – Chocolate and Canning – Victoria (see below for more info)
Spinnakers, Victoria, will be sampling vinegar, beers, and shrubs (a drinking vinegar)
Perk up with Drumroaster Coffee, Cobble Hill, serving espressos and macchiatos made from their special Don Genova Roast

Chef and foraging expert Bill Jones will demo some recipes from his new cookbook, The Deerholme Foraging Book.

David Mincey will be talking about Chocolate.
All this is included in the price of admission – $50 for a couple / $35 for singles and 1 signed copy of Don’s book is included.

Bonus – Early bird ticket buyers (first 50) will receive a specially-labeled Bean-to-Bar chocolate bar from Organic Fair! Be sure to select early bird option on the event ticket site if you see that it is still available!

The Ticket event link for the Don Genova book launch is here

Additional vendors of the market in attendance will be:
Ravenstone Farm – Local Artisan Meats, with special guest Cory Pelan of the Whole Beast Salumeria
Salt Spring Island Cheese
Silk Road Tea
Cowichan Bay Seafood
The Spice Trader – (Vancouver Island Salt Company)

A bit more about Don Genova:

Don Genova is a Cobble Hill-based award-winning freelance journalist specializing in food and travel. He also teaches cooking classes, and courses in food and travel writing and sustainable gastronomy. His stories on radio, television, in print and on the web share the fascinating backgrounds of farmers and food artisans passionate about what they raise, grow and produce.
His latest radio column with CBC Victoria is called ‘Food Matters’, and delves into the world of sustainable eating in British Columbia. His first book, Food Artisans of Vancouver Island and the Gulf Islands, was published in April 2014 by TouchWood Editions.

Don earned a Masters of Food Culture from the University of Gastronomic Sciences in Italy in 2007. He also holds a Bachelor of Environmental Science from the University of Waterloo and is an Honours Graduate of the Humber College Radio Broadcasting Program.

MC at the event will be CBC’s own Jo-Ann Roberts! Join us, it will be fun!

The Ticket event link for the Don Genova book launch is here
Colin Newell is a Victoria area resident, and long time writer on the subject of food, adults beverages and coffee culture – he website has been online since 1996.

Daylight Mind Coffee Kona Hawaii launches coffee school · 21 January 2014 by colin newell

Dr. Shawn Steiman, Chief Science Office at Daylight Mind Coffee – is proud to announce the first sessions of the Coffee School component of this new coffee business in the heart of Kona, Hawaii.

Daylight Mind Coffee Company School

A quote from their About section: “The idea for Daylight Mind was born in the head of one person. However, as new partners joined the party, the challenge of integrating each new personality and vision for the company grew in complexity. Establishing and sticking to an identity, generating a name, and developing a logo has been a rewarding process for us, even when challenging. We value our identity as a company and we’ve found a way to express the passion that drives all of us. We want to share the insight that led us to our name with you.

Daylight Mind News Release PDF


Grinder for sale · 10 December 2013 by colin newell

Baratza Vario for sale
My colleague and friend – Katie Zalazar e-mail [email protected] – is selling her near new Baratza Vario grinder – ideally in the Vancouver or Victoria area.

In her words…

Hey there readers! -

I have a Baratza Vario grinder that I am looking to sell. I won it in a competition but have hardly used it at all. I would love to sell locally in Victoria or Vancouver (or on the island).

I’m wondering if you know of anyone who might be interested in buying a used (all cleaned up!) grinder. As you know it retails for about $470, so I’m looking to sell it for about $400. Any ideas would be greatly appreciated! Note my e-mail above. Thanks!

Colin here – there you have it – help a gal out and get a great grinder in the process!