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Second Crack Coffee Lab on Bridge Street in Victoria · 22.12.14 by colin newell

Aaron Tann of Second Crack Coffee Lab Victoria

Aaron Tann focuses intently on his pour over brew bar. He is in the middle of preparing a very tasty Ethiopian coffee with the Hario brew system. He slides it across the bar towards me, warning me to give it a couple of minutes to cool.

Aaron is a recent transplant to the city of Victoria. Born in Windsor, Ontario and a former mechanical engineer in Detroit with the Magna corporation, Aaron is pretty new to the coffee business. At the tender age of 37, he has lived in Sweden where he learned a lot about coffee culture. He also lived in Thailand where he met his wife Veronica.

Second Crack Coffee Lab is in one of Victoria’s vibrant industrial neighbourhoods. Aaron is very much into the airy, open and bright look that is available in his 100 year old warehouse space. Andrea and I compared it to some of the bigger cafe roaster facilities that we encountered on our last trip to San Francisco. Additionally, Aaron is making a lot of the necessary changes to the space to give it the required physical integrity appropriate for a seismically active location while at the same time maintaining a cool and hip vibe.

Brewing Hario pours at Second Crack Coffee on Bridge Street.

I asked Aaron about the name and its connection to his preferences on roast profiles. He pushes all of his coffees long and slow except for the delicate Panama Geisha beans. This philosophy sets Aaron somewhat apart from the rest of the pack in Victoria. The local coffee market, in fact, leans heavily towards first crack or medium roasts to maximize flavour impact.

Andrea and I finish up a shared mug of Ethiopian coffee that is impeccably balanced and yet roasted a tad darker than what is normal in the industry. The fruit flavours, however muted at the beginning, start to bloom as the coffee cools. Much to our delight, the coffee’s true complexity continues to develop and surprise our taste buds in the fifteen minutes we were sipping it.

Second Crack Coffee Lab is now open at 2612 Bridge Street. The cafe is across the Bay Street bridge. Travel one km west on Bay Street and turn right on Bridge Street. It is two city blocks down Bridge Street on the left.

Second Crack Coffee is an awesome and welcome addition to the Victoria coffee scene. Welcome Aaron, Veronica and family!

  1. Can not wait to try this new place! Welcome Aaron and good luck to you.


    David Evans    Dec 22, 11:10 pm    #
  2. Aaron and Veronica are awesome people. Super down to earth, and very passionate about their coffee. Aaron learned the craft from one of the top baristas in Sweden, which is where he developed his preference for the darker roast. I personally prefer it to the majority of local roasters (Bows/Arrows, Discovery, Fantastico, etc.) Also, I love the Coffee Lab concept! Super unique. Highly recommended.


    Luke    Jan 16, 11:52 pm    #

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