All you need is now - Living in Victoria - Beer Coffee Battle Royal · Saturday April 11, 2015 by colin newell
Andrea and I spoke with Veronica, creative and business partner at the new Second Crack Coffee on Bridge Street. Between sips of excellent single origin Ethiopian coffee freshly roasted on their Deidrich Roaster and nibbles on a delicious Empire Doughnut, we talked about how Veronica, Aaron and their young one made their way to Victoria. They came via Sweden and via Thailand.
Which begs the question. Why Victoria? Why here? Why now?
Well, guess what? Victoria B.C. Canada is currently ground zero for some of the best coffee in North America, a beer culture that is burning hotter than the engines on an Atlas rocket, a level of culinary competency never seen in our city before and an environment that is 2 and 1/2 seasons long: No snow. No ice. Continuous good times. It would be inaccurate to say that Victoria never sleeps and that the fun runs 24 hours a day… because it doesn’t. It sleeps alright. Upwards of 8 – 10 hours every day… So it can give you another 14 hours of awesome.
Coffee: If you have ever read my reasonably comprehensive list on what the city has to offer in the coffee department, you will know this: We cater to all tastes. We have an inexhaustible supply of freshly roasted single origin coffees and enough espresso coffee to keep and entire city on edge. We’ve got World class baristas on top of their game. We have more cafes per capita than most North American city – slightly behind (but not far) Portland and Seattle Washington. If there is a hip method of brewing coffee in Victoria, it’s here and it’s done really, really well.
Beer: In Victoria’s burgeoning community of brew lovers, our bearded and plaid clad dudes and stylish hipster damsels are a fashion show all to themselves. And the beer itself, well it flows into this city like an effervescent torrent that quenches an ever increasing thirst for unique and classic flavours. And we love it. I have been drinking beer since 1980 and I have never seen anything like this before. It’s amazing.
Food: There is nothing you can tune in on the Food Channel or experience in any four star restaurant in New York or Paris that you cannot get on some level here. Sure, Victoria food culture is something of an amalgam of styles – and there is nothing that is definitively “here” – But… we do a lot of styles really well. With the rise of awareness of sustainability and the 100 mile menu, we are seeing more fresh food, more authentic slow food being done really, really, really well. It’s exciting. It’s engaging and there is enough World quality food to keep you busy for months on end.
So. If you ever wonder why anyone would make their way from the four corners of the globe to come here, it is because it is great. So, if you live here, take a look around in the here and the now. Find your moment. This place is glorious and is totally “now”. Get into it. Check it out. It’s red hot and getting hotter.
All you need is now.
Colin is a Victoria resident and coffee culture writer. Always looking for the best cups and the best plates, Colin checks out them all – so you won’t be disappointed.

20 years in coffee - part 1 · Wednesday April 8, 2015 by colin newell
It is easy enough to get lost in the 140 character World of twitter where the quest is to be as funny or as informative as you can within some very strict guidelines. Problem is, one can spend way too much time just thinking about shrinking yourself down into this very small world.
Facebook is the same. One starts to think very small. It is like the social media universe is built to cater to the short attention span.
In the real world around us and above us there is no limit. There is no limit to what you can hear, see, small and taste. In the 20 years or so that I have been writing about coffee culture in Canada, I’ve seen it all, sipped it all and met every kind of coffee drinker. And yet I feel like I have just started to scratch the surface.
The exploration of the World around you (and in my case, the coffee World) is all about the people: Meeting them, talking to them, getting their unique perspective – taking it all in and taking away something new… adding to our own collective of knowledge.
In this my first chapter of a coffee journey lasting 20 years I start with today – about how random chance contacts with the people within and without the coffee world shape my perception of the world around me.
Today my coffee break routine was altered by the fact that I had forgotten to bring in a bag of coffee beans to prep in my lab for my fellow techs at 10 AM. I actually had to buy some brewed coffee. So I went to one of the most reliable joints on campus, the Finnerty Express. The Finnerty has been open for more than 20 years. It has been my go to place, either to hang out with friends and colleagues or to take a break from the fast paced World of IT. I celebrate that thing we call Coffee Break!
The Finnerty Express, over the years, has always featured the most passionate and cheerful of coffee people you could meet. After all these years, I think of the staff and crew at the Finnerty as my family.
Today we had a visit from the good people at Salt Spring Coffee – I chatted with one of the sales reps, Deb Franz, on the subject of coffee culture and their fresh new product: Cold Brew coffee.
I have always been a skeptic about changing the formula of a good thing – that is brewing coffee without hot water… I mean, how does that work. Anyway, SS Coffee has perfected the cold brew process by using quality coffee with the 15 hour steeping that cold brew requires and then bottling the “brew” when it is at its peak flavor. Now here is an additional kicker: Cold brew coffee has around 15% (or more) caffeine by volume and when you factor in the reality that the human body absorbs caffeine significantly faster when ingested from a cold beverage, you have the recipe for a stimulating and refreshing beverage.
Deb Franz brings to the coffee World an enthusiasm and passion for the bean and a desire to join the rest of us coffee lovers on this journey. A lifelong journey of exploration of the caffeinated beverage. Thank you for taking the time to chat Deb!
So: Cold brew coffee… a big thumbs up. Cold and refreshing right out of the bottle. And very peppy! I shared a bottle with 3 or 4 of my colleagues… even a non coffee drinker! Would I buy it again? Definitely.
In upcoming chapters I will reflect on two decades of discovery and adventure – and how the journey continues.
Colin Newell is a Victoria resident and coffee expert who has traveled to many corners of coffee World looking for the ultimate cup of coffee… and finding it.
Comment [1]

Kick starting a new cup of coffee - on the net · Friday October 24, 2014 by colin newell
Have you ever noticed the dramatic difference between the delicious coffee you get at a fine coffeehouse and the mediocre coffee you often drink at home when you don’t pay attention to all the critical details?
Click on the photo for the big view!
Amazing coffee is the result when fresh roasted beans are brewed to perfection, with keen attention paid to every step – water quality, grinding, measuring, blooming, heating and steeping… and if you have any energy left over, you get to enjoy the fruits of your effort.
Me, I do it all by hand. I measure the water and the beans and I grind the coffee precisely to fit the method that I am using. But what if there was a coffee machine that would force me to think less about the details and let me concentrate on the great taste of my java jolt?
Inspired by the timeless tradition of handcrafted coffee and modeled after the skills of a well-trained barista, Bruvelo was built to be simple, smart, and to do one thing – extremely well.
Whether you want to easily brew an amazing cup of coffee with a push of a button or want complete control over every detail, Bruvelo will allow you to enjoy fine, handcrafted, pour-over coffee in the comfort of your own home.
But wait! There is more! The Bruvelo is WiFi enabled and you can access it from your smart phone – saving and setting all your favorite preferences – so that great cup of mud is ready to greet you at your door.
So says this exciting new kickstarter project that you can check out over here.
Colin Newell is a long time Victoria resident and coffee expert – when he is not out looking for a better coffee experience, he is looking for better coffee for you!

Daylight Mind Coffee Kona Hawaii launches coffee school · Tuesday January 21, 2014 by colin newell
Dr. Shawn Steiman, Chief Science Office at Daylight Mind Coffee – is proud to announce the first sessions of the Coffee School component of this new coffee business in the heart of Kona, Hawaii.
A quote from their About section: “The idea for Daylight Mind was born in the head of one person. However, as new partners joined the party, the challenge of integrating each new personality and vision for the company grew in complexity. Establishing and sticking to an identity, generating a name, and developing a logo has been a rewarding process for us, even when challenging. We value our identity as a company and we’ve found a way to express the passion that drives all of us. We want to share the insight that led us to our name with you.”
Daylight Mind News Release PDF

Talking Rockin and Roasting Coffee with Joey Kramer of Aerosmith · Friday June 28, 2013 by colin newell
Talking coffee with Aerosmith drummer Joey Kramer
We spoke this morning with a man who is very passionate about the coffee bean – and so much so he has decided to do it right… for himself, for the consuming public and the farmers who grow it – and beyond!
And with 40 plus years, under his belt, with the band Aerosmith – a demanding full time job all its own, a very youthful Joey Kramer has managed to visualize, develop, and market a potentially winning concept.
Chatting with Joey today, I quickly realized that he is a team player – not only with his band of brothers but also with all the mechanisms and machinations that make for a successful venture into the fairly cluttered and confusing coffee marketplace. Because, as Joey pointed out, a lot about coffee is in the education and in the awareness.
Years of touring into every nook and cranny of this Rock and Roll hungry planet left Joey with the sense that he needed a better and more accessible cup of coffee. For Mister Kramer, an avid coffee drinker since his early days, his daily caffeine rituals were often interrupted by simply bad coffee in some unexpected places. The only solution (knowing full well what a great cup of coffee tasted like) was to have some part in producing his own personal great cup of coffee… a cup of coffee he could enjoy on the road, at home, and a product he could share with the rest of the World.
The idea for Rockin and Roastin coffee was born.
And, he added, you cannot do it all yourself. He has a great coffee team – and like the boys in the band, everyone has to pull their weight and find their strengths. If you are going to do it right, you need the right people. And with the full schedule of the touring cavalcade that is Aerosmith, he was not always able to get to all the farms and see all the stages of production – that said, he has been hands on on testing, sampling, testing and brewing his trio of great coffees – at this point he has picked 3 of the World’s most beloved origin beans; Ethiopian, Guatemalan and Sumatra coffee – three classics.
Joey and I talked about the importance of understanding the “value chain” of coffee, its path from farm to cup, the delicate nature of the coffee plants and their caretakers – the farmers who also need to receive a fair compensation for their work. Joey Kramer has done his homework – he knows the value of shade grown and organic coffees – being friendly to the environment, growing coffee in a sustainable way and not harming anything in the process.
Joey admits, “I drink a lot of coffee. Particularly during the creative stages with the band… composing arrangements for new songs…” Coffee is creative fuel, and for Joey Kramer, there is clearly a lot of coffee in his music. I found him exceedingly passionate and easy to talk to.
My next task will be to try some of this bean – and if you want to check them out, I encourage you to head on over to their colorful website
Podcast – If you cannot see the audio player above, click here for the mp3.
