It's National Coffee Day (almost) and what's up with that? · Thursday September 26, 2019 by colin newell
I was talking with Brad Plothow, VP of communications at Womply.com in Lehi, Utah this morning.
Womply, in its simplest terms, is a company that analyses market trends based on transactional commerce data – you know, credit card and debit transactions – who’s making them and what they are buying or selling.
And do they know coffee! At least who drinking what, when and how much.
And some of that information surprised even me! As a coffee drinker who sips the same amount of coffee, year around, it was interesting to look into the lens for more granular data on consumption trends.
- Which are the busiest days of the week at your average cafe.
- What is the busiest time of the year for cafes.
- What is the average amount of sales for the average cafe in North America
Not surprising, coffee house consumption tends to swing upwards later on in the week – and you guessed it, Friday is the busiest day at the campus, urban or office cafe when folks are rewarding themselves for a week well done!
Ironically, while Christmas shopping season in North America may be the busiest of any season year around, coffee drinking drops significantly in January (as resolutions kick in…) and then consumption slowly returns to “normal” in February!
You can read the entire article over here
My take-away: Womply.com is a creator of small business software that provide valuable market data and trends on consumption based on meta data from credit card transactions – very fascinating stuff.
National Coffee Day – without too much of a dig-down, I am assuming that the industry has created this date to “pay back” their valued clients with a free cuppa Joe. Me, I like to pay for my fancy coffees and I think in a city like Victoria, Vancouver, Portland or Seattle, you might be hard pressed to get a free serving of the good stuff. Dunno. Results may vary.
Meantime, enjoy a great cup of coffee every day of the year!
Colin Newell is a Victoria resident and coffee expert who has been writing about cafe culture for 25+ years – now that’s a lot of coffee!
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