The Tim Hortons Starbucks McCafe Battle Royal Brewing · Monday November 14, 2011 by colin newell
Had an interview with 9 CBC-1 regional stations this morning… starting at 4 AM My time – on the Wet Coast.
Talking to Sydney, Nova Scotia, Corner Brook, Newfoundland, Charlottetown, P.E.I. – Yellowknife in the North West Territories, Whitehorse in the Yukon, and 3 wonderful spots in B.C.; Kelowna, Vancouver and Victoria. Let’s not forget Calgary’ Alberta!
Which means I was up at 3:30 AM prepping after a fairly full 4 hours of sleep. Who needs a coffee? I do, I do!
So let’s get down to the skinny cappuccino on this issue shall we?
The big question in the news today is: Venerable Canadian coffee and doughnut icon to unveil espresso and specialty coffee service to double-double take-out java junkies nationwide – starting in Ontario today… So why now!
Excellent question. Here is the deal: Tim Hortons has a throttle hold on drip coffee take out in Canada… 80% of the market share. That is something like 1 billion cups of java in one year. But it is a flat market place. And they have virtually no stake in the lucrative and growing specialty coffee sector… which accounts for upwards of 3% growth annually.
Oh yea… and McDonalds is doing it as well with their 2nd or 3rd time rebooted McCafe series of gourmet coffee kiosks – often and in almost all cases located within many standard McDonalds franchise locations.
You have heard the joke about the Starbucks located within the Starbucks? Well, this is the real deal. And here is the kick: The espresso coffee service at the McCafe is not half bad. I say that because I have had it. And for some in the industry, this might be scary… but I will explain why there is nothing to worry about.
How are existing Tim Hortons customers going to respond?
Well, this is not the end of the world. Truth be told, Timmy’s customers are a loyal lot and, if I may be blunt… Put it in the menu and they will eat it or drink it. Tim’s is constantly rolling out new ideas, and although I might not be a big fan of their drip coffee (which I described as miserable in a recent Financial Post article) nor their greasy little Tim doughnut morsels (manufactured and frozen in Ontario only to be shipped nationwide only to be reanimated.) – I do enjoy the occasional sandwich or bowl of Chicken Noodle soup while I am on the road.
If they put espresso and cappuccino on the menu, someone is going to try it – particularly the up and coming next generation of coffee consumers… whomever they might be.
I guess I know coffee – so what am I expecting personally?
Tims drip coffee service is 1950’s old school miserable; poorly blended arabica coffee brewed in old school gravity brewers into glass urns where bitterness is given an open invitation to the caffeine party within minutes of the pots being put out on the hot plates!
Even McDonalds has joined us in the 21st Century with sealed air pots and professionally sourced 100% Arabica blends that taste, well, like coffee… and often good coffee at that.
How will Tim’s fair? It really depends on how motivated the Horton mother ship is. At McDonald’s McCafe kiosk, they use Franke Swiss made machines that are more reliable than gravity and unflinching in their coffee brewing precision. These machines are upwards of 30G a pop and in skilled hands are capable of producing a winning double tall skinny latte. They will not win any barista throw downs but they will satisfy the commuter in a hurry. Time will tell, readers… Time will tell.
Does Starbucks or the independents have anything to worry about?
Heck no. Starbucks customers (like their McCafe and Independent counterparts) have fierce and unbending loyalty to their product and preferred fix. Certainly, the occasional java junkie will be enticed by the rock bottom prices – but they will only return if the product is stellar.
Some in the industry feel that this will set back all the ethical progress that has been made in the area of fair trade, direct trade, and online specialty coffee auctions. Not so fast. These markets are entirely different than the New York C markets that Starbucks, McDonalds and (ultimately) Tim’s will be pulling from. In fact, the real showdown here is between McDonalds and Tim Hortons. Starbucks is still a cafe and their priority remains, coffee for the masses.
Will I try it?
I regularly head into my local Tim Hortons in the interest of research… just as I pop into Starbucks and McDonalds. Tim’s coffee needs work. And it is a simple fix. Am I curious about what their “specialty coffee” service will taste like? You bet.
Will it stand the test of time?
McDonalds has made several attempts to enter the specialty coffee market – with limited results. We are still not sure now McCafe is going to look in the long term. Tim’s, like McDonalds has nothing but time. If it does not work now, they will certainly try again in the future.
Meantime, I am brewing a pot or two of Jamaica Blue Mountain Clifton Estate coffee… from a farm that has been in active production since 1770! Here is the thing about coffee: Coffee is recession proof. It stands the test of time. It’s here to stay. Imagine all the things that have come and gone since the 1700’s.
However you brew it, coffee is here for the long haul.
Colin Newell is a Victoria area resident and coffee expert – he has been studying the delicate brew since the late 70’s and offers his wisdom freely.
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Mad about Fall Chapter 2 Take a moment - appreciate your coffee · Saturday November 12, 2011 by colin newell
I was talking to a ham radio operator in New Jersey today… about the weather…
his weather.
And while I chatted I was brewing my first thermal carafe of organic Costa Rica coffee from Every Day Gourmet Coffee roasters – St. Lawrence Market, Toronto…
(And) That part of America has had rain, snow, floods, hurricanes and honest to goodness tornadoes…
and an earthquake.
Between sips of my Hario poured brew I noted that… Here it was gray. A normal shade of gray for Victoria this time of year. (With) A bit of wind. A bit of rain. And a steady temperature of around 10 degrees (Celcius) or 50 degrees on the (Far) scale.
My wife and I went downtown this afternoon to do a few chores. We walked outside in the rain – a rain that seemed to fall out of the sky and divert around us before striking a glistening sidewalk. Charming.
Looking around downtown Victoria (on the southern tip of Vancouver Island) one sees great coffee shops, eateries and attractions on every corner. Victoria, in fact, is a coffee lovers mecca where every form of brewed caffeinated enticements await the adventurous. I try not to take for granted that, per capita, we have more quality Joe joints per square mile than anywhere else in North America. Yea, Seattle and Portland are great – and so is San Francisco (and Vancouver) but that involves driving.
You do not need a car in Victoria to enjoy a broad variety of coffee consumption here.
You just need time, a fistful of dollars and a clear head – that will soon be buzzing with psycho activity after your first 2 or 3 beverages.
In Victoria you can get your java brewed; in a French press, in an Aeropress, in a vacuum brewer, in an air pot, in an espresso machine, with a Hario pour over… and in ways I am not even familiar with yet. Yup, just trying to keep up.
Victoria barista’s and their cafe owner associates are among the most informed, educated and passionate in the business – Our cafe experts in Victoria frequently go to the source or the place where the coffee is produced. They know the farmers. They care for the people that produce the raw materials. There is a direct and living connection between the coffee served in Victoria and the people that are caring for it.
You can taste it in the cup and feel it from the people that work the coffee here in the city.
On some level, it almost makes sense that Victoria has a land and real estate market that is virtually unattainable for virtually all of the folks that live here – because this place is so desirable.
And looking out into the wind and rain and subtle dampness… Well maybe, just maybe… this will be as bad as it gets.
A city with a mild rain and a great, great coffee scene – that keeps getting better and better…
I love it… and respect it for now…
Until I pack up in January and move from one paradise to another… on the Big Island of Hawaii (where we hang out for 1 month every year.)
More on that later!
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Thanksgiving 2011 - so much to be thankful for · Monday October 10, 2011 by colin newell
Just spent a wonderful 3 day weekend at Point no Point cabins – Andrea’s and my primary get-away.
Timely escape as it is Thanksgiving weekend – and true to form, we never do anything within the realm of ordinary. This is Canadian Thanksgiving weekend – yes, I think it is earlier than our American counterpart… all about seasons and all. We harvest earlier.
Anyway – this weekend we had our favorite cabin (it is a secret…) – packed in some wine, some food and some radio equipment (to keep station VA7WWV on the air – kind of a civil defense priority!)
Dinner on Friday night was a quickie of gourmet kosher all beef hot dogs, beer and potato chips – the beer was Blue Buck. We arrive around 4 or 5 normally on one of these weekends and the sooner that we get into the outdoor hot-tub the better!
Saturday morning included a road trip into Sooke, B.C. for lunch at “The EdGe” – I had the kitchen sink bowl and Andrea had their classic burger served on an in-house triangle shaped bun. The Kitchen sink includes a bit of beef, white fish, shell fish, some pasta in a spicy Thai style broth.
Afterward we had a quick coffee at “The Stick” in Sooke.
On our way back through Otter Point, we stopped at the Tugwell Creek meadery – for those unfamiliar with mead, look it up. Oddly, I have around 8 bottles of Tugwell mead in my wine rack that are untouched – good thing some of them will last upwards of 1000 years! Yes, we bought two more bottles!
Saturday evening dinner was at “The Point” restaurant – and for a change we ordered all appetizers; Frisee salad featuring pork belly and soft boiled egg on frisee lettuce, seared scallops on a marmalade biscuit, a duck confit treatment, and an in house “tortilla chip” salsa thing… cannot remember what the protein on it was.
We had a bottle of an Argentinian Malbec with this collection.
We tend to avoid the mains at the Point no Point restaurant because they tend to be somewhat over the top, not so much with the quality (which is great) but the quantity – I avoid mains that have too much on the plate.
Dessert. For a change, we ordered two: the Creme Brulee and their awesome chocolate mousse.
Getting away from the grid gives us a great opportunity to count all of our blessings – and there are lots of them; great health, wonderful marriage (15+ years and every day is part of a remarkable honeymoon!), steady work, awesome friends and on and on and on. I am sure my readers have their own stories – love to hear them in the comment field of course!
The Sun was out the entire weekend – which is a little odd for this time of the year. The Sunday was spectacular – and we sat at the Beach House at Point no point, completely alone and undisturbed while a brilliant Sun blazed down – we imagine the temperature rose to around 20 degrees © for a while.
As I mentioned on my twitter and facebook feeds, I am kind of off the grid for a while I study for my Apple Technician certification (and it is a lot of study…) – I will be blogging and posting the blog URLs on twitter and facebook — just no random musing on the social network sites – at least for the time being.
Hoping you all have your own version of a great Canadian (and coming up… American thanksgiving!)
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Food Drink and Customer Culture Victoria - Mark Engels interview · Saturday September 10, 2011 by colin newell
I have known Mark Engels for years – and if you are a Victoria resident and fan of great food and drink, then there are few people better to have the ear and opinions of.
Victoria has lots of interesting food people. Many of them with a leading edge sense of what is going on here, some of the things that have been attempted in the past (that have failed) and some things on the horizon.
Which often brings me to one of Mark’s food and bakery ventures. I am a junkie for whats happening and what might be happening in the Victoria food groove. I mean, who doesn’t enjoy having a leg up on the food culture intelligence?
And considering that there are few people as driven as Engels, there are even fewer people that will have that innate 6th sense of the trends.
We spoke at Bubby’s Kitchen, Oscar and Cook St. on Saturday over his interpretation of the gourmet burger and the classic kosher hot dog – and the life and times of one of Victoria’s most beloved bakers and raconteurs, his staff, his customers and the trials and tribulations of running a tight culinary ship.
Mark’s dialog is a contiguous and literate stream, musings include a dissertation on the fragile nature of the food supply, satisfying a seemingly endless queue of regular devotees, customers old and new – all ages, the scaled up version of “Bubby’s Bakery” now in dining form at Oscar and Cook street, and so on.
Mark, Valerie and their business partner Joel are part of a, not so much revitalization, but a fresh stucco treatment of the historic Cook Street Village. The density near village center has gone up some – with the addition of condos near the core, and the relevance of more food services has never been more welcomed. Which is not to say that food choices were never stellar – The Cook street village has evolved with the times. And Mark and company have kept it ahead of the wave as it were.
Mark muses on the broad spectrum of customers in the village, “Look at our customer base down here… young parents, the elderly, urban professionals… somewhat different than Bubby’s at Meares and Cook…” Cook and Meares is almost something of a bakery hipster hang out with way more civil servants, writers, students, etc.
Mark pauses to direct a few staff and frequently interacts with everyone on the team. He continues, “Valerie and I are always delighted when we get that extra-special super passionate staffer – in fact, they all become part of the Bubby’s family in short order…”
As a food writer I am always looking for that special something-something that separates the average food places in Victoria from the gems; like Bubby Roses, Zambri’s, the great cafes, and dozens of others. And it comes down to passion and putting the “perfection” ahead of the profit.
Mark injects, “There are myriad ways of making more money on the process of running a place like this… raising the price of items without reason or justification, or taking the fun factor out of the equation… At Bubby’s the passion comes before the bottom line…”
I get the sense that when the fun ends that Mark will hang up his fedora.
In the meantime, Andrea and I share the Bison burger, perfectly prepared, presented on a bun made in house, with a in-house salsa and aioli – and an all beef “dog” and a bowl of awesome (and very hot) Minestrone soup.
